In Greek mythology, Sisyphus was a clever, but deceitful man.  He was likely guilty of most of the indiscretions of which he was accused, but even his good deeds got some bad press.  For example, he locked up Thanatos (Death).  That’s worth some brownie points, right?  However, this irritated Ares (the god of war) because if no humans could die, then what’s the point of starting wars in the first place?  But I digress.  Eventually, a line was crossed when Sisyphus released some information that was embarrassing and potentially damaging, not only to Zeus, but to some other members of his upper management team as well.  As punishment, Sisyphus was condemned to spend the remainder of eternity pushing a large rock up a hill, which would fall back to its starting place every time it neared the top so that it might be pushed up yet again.